Google and Apple top rankings for third year
Apple and Google have once again topped Interbrand’s annual ranking of the world’s most valuable brands. Interbrand’s 2015 edition of the Best Global Brands report sees the technology industry continue to dominate, with more than half of the top ten slots represented by companies operating in the space.
Apple’s brand is valued at $170 billion by the consultancy, while Google’s is estimated at $120 billion; the figures represent respective increases of 43 and 12 percent. Valuation is calculated based on a company’s financial performance, a brand’s ability to influence customer purchases, and the extent to which it can support premium pricing.
NOKIA AND NINTENDO MAKE WAY FOR LENOVO AND PAYPAL
Microsoft traded places with IBM to take fourth place, Samsung held steady at seventh, and Amazon leapt into tenth place from last year’s fifteenth. (Interbrand classifies IBM as a business brand and Amazon as retail, so they don’t technically fit into the report’s technology category.) The other brands in the top ten are Coca-Cola, Toyota, General Electric, and McDonald’s.
Lenovo is a new entry on the list, just managing to secure the 100th position, and PayPal also made its debut at 97th place. Nokia and Nintendo, however, both dropped out of the rankings.
Google Inc. is an American multinational technology company specializing in Internet-related services and products. These include online advertising technologies, search, cloud computing, and software. Most of its profits are derived from AdWords, an online advertising service that places advertising near the list of search results.
Apple Inc. (commonly known as Apple) is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer, and the Apple Watch smartwatch. Apple’s consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.